Cruise the Rogue 2026 is Southern Oregon's first annual all-genre automotive festival, presented by Main Street Grants Pass. Four days. Every genre. One cruise.
July 23–26, 2026 across Downtown Grants Pass and Riverside Park. Free spectator admission.
The Festival
After a years-long absence, the downtown cruise tradition returns — and expands. Cruise the Rogue brings together 350–450 registered vehicles across 12 classes, from pre-war classics and European sports cars to custom builds, JDM tuners, modern muscle, and motorcycles. This is not a single-genre show. Every build belongs.
Projected attendance: 17,000–23,000 visitors over four days, making Cruise the Rogue the largest automotive event in Southern Oregon's history.
Celebrity Guests
Richard Rawlings · Dennis Collins · Alan Taylor
Four Days of Programming
Thursday, July 23 — VIP Long Table Dinner An invitation-only farm-to-table dinner on SW 5th Street for approximately 100 guests. Plated, multi-course, chef-driven. Proceeds benefit the Children's Museum of Southern Oregon, Boys & Girls Club of the Rogue Valley, and Grants Pass High School programs. Tickets approximately $150/person.
Friday, July 24 — European Cars & Coffee + Poker Run The festival opens to the public with a European Cars & Coffee morning at Growler Guys and Wheelhouse Coffee, 7–10 AM. The afternoon features the Applegate Valley Poker Run — a scenic drive through one of Southern Oregon's premier wine-growing regions with stops at participating Applegate Valley AVA wineries and cideries.
Saturday, July 25 — Salon de l'Automobile + Saturday Night Cruise Morning opens again with Cars & Coffee, 7–10 AM. At Riverside Park, the Riverside Salon de l'Automobile presents a curated, invitation-only showcase of European and exotic vehicles — no judging, no trophies, pure appreciation. That evening, SW 6th and 7th Streets close to through traffic from B to L Street for the Saturday Night Cruise, beginning approximately 7 PM. This is the centerpiece public event of the weekend.
Sunday, July 26 — Awards Ceremony + Parade of Champions The festival closes at Riverside Park with the Awards Ceremony and Parade of Champions at approximately 2 PM.
Presented by Main Street Grants Pass
Cruise the Rogue is a signature initiative of Main Street Grants Pass — an economic development, historic preservation, and downtown activation organization serving the Grants Pass commercial district. The festival is designed to drive overnight visitation, direct foot traffic to downtown merchants, and establish Grants Pass as a destination event city on the regional automotive calendar.
Sponsorship opportunities are available. Contact info@mainstreetgrantspass.org or call (541) 218-7762.
Register your vehicle or learn more at cruisetherogue.com